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Friday, 26 July 2013


Arrive Alive and Box Office announces the launch of the Hang Up and Drive campaign.
This is in response to the increasing number of accidents on our roads owing to the indiscriminate use of mobile phones on the wheels. Now that is Uncool.
Social media platforms are delivering real-time communication in a way never seen before.
In the bedroom, bathroom, and kitchen and on office walkways - people are stuck to their mobile phones. But on the wheels- that’s a No.
The world Health Organization revealed that Road traffic injuries are the leading causes of death for ages 15-29 years and this must be brought to an end. In response to this, Arrive Alive Road Safety Initiative and Box Office Development Partners are launching the first in a series of campaigns aimed at raising awareness on the dangers of distracted driving and letting you know that it’s so Uncool to use your mobile phones whilst driving.
The awareness campaign is tagged HANG UP AND DRIVE SHOW scheduled to hold at the University of Lagos Main Auditorium on Wednesday 31st of July, 2013. It will start with a Red carpet at 12noon and feature Special Appearances by: The Federal Road Safety Corps, Lagos State Ministry of Transports, phone manufacturer and Telecommunications Giants with Celebrities like Ali Baba, MI, Eldee, Funke Akindele, Kaffy, Sean Tizzle, Malaika, Kayefi, Reminisce, etc. as Project Ambassadors. With Buchi and Tosyn Bucknor as MCs of the show, it promises to be filled with music, comedy and important safety tips for everyone. Note that Admission to this event is Free and let’s all try to be there as we support this new initiative which is aimed at saving lives. It’s time we all HANG UP AND DRIVE. See you there!

For More info contact Shogbamu Oluwaseun on BB Pin: 26BB9EB5 and Christy 2AA10187. Also e-mail: boxofficepartners@gmail.com or check us on twitter: @HangUpnDriveNG and www.facebook.com/HangUpnDriveNG. Supported by Islanders Magazine and other media

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