Brand Endorsement: Baba Ijesha becomes ‘Booku Chicken’ ambassador - Islanders Magazine


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Wednesday, 24 October 2018

Brand Endorsement: Baba Ijesha becomes ‘Booku Chicken’ ambassador

Comedian and Top Nollywood star, Olanrewaju Omiyinka better known as Baba Ijesha has been unveiled as the brand ambassador of a new food brand, ‘Booku Chicken’.
The Osun state born comedian is now the face of Booku Chicken, a product of Agro-Park Foods and Spices Limited.
Baba Ijesha who is also a brand ambassador for Trophy beer and Pragmatic Homes signed the deal to represent the Chicken brand last week at the Corporate head office of Agro-Park Foods and Spices Limited at Omole Estate, Lagos.
After the signing, which was witnessed by top management staff of Agro Park Foods and Spices Limited, Dayo Badmus, Media and Publicity Manager to Baba Ijesha said the agreement is a marriage of two compatible brands. “Booku Chicken is a brand that comes with 100percent natural growth. Baba Ijesha is well known for 100percent natural jokes so; this is a very interesting marriage between two brands that loves originality and nature.” 
Booku Chicken is 100% naturally bred chicken with no antibiotics, synthetics or growth hormones. The Chickens are fed and treated using extracts from natural herbs, vegetables and crops.
On the choice of Baba Ijesha as a Brand ambassador for Booku, Head of Corporate Communications, Agro-Park Foods and Spices Limited, Adetoro Olayomi said the Nollywood thespian was chosen because just like Booku Chicken, his brand appeals to everyone irrespective of income level or social class. 
“Booku is a product accessible and affordable for everyone regardless of your class or level of income. Baba Ijesha’s brand represents Booku in terms of how he appeals to the public, irrespective of their income level and social class. He is loved by all due to his comic nature which helps relief people of their daily stress; thus improving their health just as booku chicken would also improve their health”.
On how the company will meet up with the high demand of Nigerians, Adetoro says, Agro-Park Foods and Spices Limited currently has over 200,000 birds ready for production and well  trusted with the best hygiene standards and pocket friendly prices.
According to him, the company’s slogan is tastier, healthier and affordable, “The Company has dedicated outlet where the Booku chicken is available and more outlets will still be opened nationwide”.

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